appMagics has cutting-edge software. The FaceMagic SDK is not even their main business, its just one expression of their capability. Leody and her team want to become the company to provide MR user experiences to multiple area partners and users. That was very attractive.
Top start-ups should have insight, either technical or business-related. Tech insights drive innovation, and I determined that the camera and screen (real or virtual) is the true essence and focal interface point of VR, AR and MR, not only VR glasses or other hardware. Finding a way to allow users to create new content and interact across mobile and VR/AR devices, that was our USP.
Leody couldn’t find the business scenario and value from their technology in the beginning. We helped appMagics realize the business case, as well as develop their role in the cooperation with key partners active in the development of virtual and mixed reality. There is now very strong potential with licensing and IP monetization going forward.
Scott has real insight into what people want to do. He made the connection with important business partners happen, and he had faith in me as a person and in appMagics.