After working in the music industry for 10 years or so, I still wanted to work in an entertainment-related field. The younger generation had switched from TV to mobile, and this was happening along with a rise in popularity of live-streaming apps. That’s where the idea for Inke came from.
There is definitely a generational aspect. Feng and his team tapped into what this post-90s generation of young people want: unvarnished, unpolished reality. The more raw and direct it is, the better.
We had a clear direction right from the beginning. We focused on young, educated urbanites in tier one cities in China. The clarity of our positioning made us stand out from the competition.
Inke were also the first to get everything right – the first to really create a network effect. The UI is simple and clean. The core IP was created by Chinese engineers. They also figured out how to make money flow in smoothly using China’s very mature mobile payments infrastructure.
PurpleSky have exceeded expectations because they provide not just resources, but advice, experience and value. They're the most interactive VC Inke has ever met.