Mixed Reality


Leody Fu

Year Invested


Investment Stage

Series A (April 2016)

Company Intro

Founded in 2014, appMagics is a fast-growing start-up that bridges the gap between smartphone users and virtual reality (VR) content and devices. Based on the idea that augmented reality (AR) and VR will soon blend seamlessly to create mixed reality (MR), appMagics is positioned to lead the trend by specializing in image processing, detection, including advanced facial expression and gesture tracking, and rendering. By partnering with existing mobile social live streaming platforms, IP owners and licensing its FaceMagic SDK & AVATAR, appMagics offers many millions of people the chance to render their faces in real-time MR and interact with others via the 3D avatar of their choice.


“I thought we could improve the interface between virtuality and reality to capture and map all the ways we communicate – voice, gesture and facial recognition.”
Leody Fu, Founder of AppMagics
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