Inke

Inke is China’s leading mobile live-streaming app. Leveraging a minimal and intuitive user interface (UI) in tandem with ultra-smooth live streaming technology, the app achieved viral success with the post-90s generation in China seeking a platform to entertain and express themselves. By offering users the ability to purchase and donate virtual gifts, the team drew on Chinese culture to create an ecosystem that offers users an incentive to create rather than just consume content. Inke is, in the words of AppAnnie, the first global player “to figure out how to monetize mobile live streaming,” having secured more than 50 million downloads in its first 15 months and powered up the global app revenue rankings for both iOS and Android.